Please check out my design portfolio and feel free to contact me or leave a comment!

Evolution of man - Where are we heading?

I got some inspiration to improve the typical evolution of man image. Personally I think this is spot on for where we're heading nowadays...

F1 2019 Sketch

Here is my interpretation of the 2019 Formula 1 cars with larger front and back wings compared to the 2018 regulations and with the wide tyres and the Halo that has been used for a while now in F1. In the months to come I'm planning to do some more exploratory and visionary sketch work in the to contribute to the build up for the new 2021 F1 regulations, where Formula 1 cars will change drastically to enhance racing and to even out the teams more.


Edited with Liquify tool and enhanced contrast in Photoshop

Car Sketch - BMW SUV

Taking the opportunity to do some sketching in the free days inbetween Christmas and New Year. Always relaxing to grab a pen and paper and just sketch whatever comes to mind. In an ideal world I would love to do this much more often and to start experimenting and go crazy a little bit more and just see what my intuition can come up with.

Edited with Liquify tool in Photoshop

Widala Garbage Bin/Coal Bin Product Design Reference Case

This is a presentation image for a project that I was working with together with a colleague some time ago at ÅF Design (at the time, nowadays Inuse). It's fun now when I have been working for a while and more and more real projects starts going public, which means I'm finally allowed to show some of the work I'm doing. For more information about the project, check out the Case presentation Inuse homepage: https://www.inuse.se/case/produktdesign-i-offentlig-miljo/

I have taken the picture with my Nikon 3200 D Camera outside Trädgårdsföreningen in Gothenburg, looking towards Kungsportsplatsen which is just a couple of hundred meters from the Inuse office. The photo has since been heavily edited in Photoshop to remove details, tweak the colors, add objects and make it a bit more "artsy". The intention was to make it feel more like a concept vision, showing what the Garbage/Coal Bins can look like in it's right context, together with Widala's BBQ Grill for public spaces. In it's final stage the image probably turned out to be 50% photo and 50% collage, considering that almost all the objects in the foreground are added afterwards. The CAD renderings of the Garbage Bins and the BBQ Grill are rendered in Keyshot and the Bins are built in the 3D Industrial Design CAD software Rhino (Rhinocerous 5).

Widala Case Presentation

Original Photo

Rendering from Keyshot (originally transparent background)

KIA Concept Sketch

This is a concept sketch of some sort of sporty Kia model. I really liked the feeling in the original sketch, where I was just playing around with markers, starting with a bright one, and then going darker and darker, but it had some perspective problems. So I've had it laying around for a while, until I took the time to experiment with the perspective. Because the wheels already had quite different angles, indicating that the car is seen through some sort of fisheye lens, I choose to make the perspective more apparent, meaning that the closer part of the car becomes bigger and the part further away becomes smaller. Also the original sketch had a sort of backwards tilting, which I tried to correct.

When making the original sketch I imagined that it would be a quite small, sporty, SUV inspired car, so in the correction process, using the tool Liquify in Photoshop, I also made the whole car feel a bit smaller, to become closer to my original vision. Sketching is only a tool to concretize ones imagination and to find new ideas, so if the end result is close to what you had in mind, it doesn't really matter what your process looked like to get you there, even it could feel like cheating. In the end Photoshop is also a sketch tool, just like paper and pen is. One thing that does matters is time consumtion and because of that it is always good to keep on improving your sketching skills until you find the fastest way to work, where you don't need to correct the perspective of every sketch, which can often be quite time consuming.

Corrected Sketch (using Liquify tool in Photoshop)

Original Sketch

Gokart Event Picture

I'm hosting a small gokart event (of around 10 people) together with two friends and yesterday it was time to create a Facebook event for the race. Of course I felt we needed a proper event poster, so I spent unreasonable much time yesterday evening to put together an extremely over worked racing infused image with the theme "Extra Everything" at the expense of less is more thinking, inspired by the name of the race preset that we choose from the gokart place's (Göteborgs Gokartcenter) offers - "Maxi Race". I used some pictures that we took some years ago when we had a similar event + some gokart/F1/racing related images from google and some other images. To quote the guitar virtuoso from Sweden (originally), Yngwie Malmsteen, who is world famous for being a pioneer in playing super fast guitar solos: In this case I choose to go with the mindset "More is more". Sometimes I just feel that is much more fun even if the end result often just becomes a mess! :)

"People kept on telling me to slow down, you know, they said "hey slow down, remember less is more" I always said "How can that be? How can less be more, it's impossible! More is more!"
/Yngwie Malmsteen

Time: 3-4 hours

The image consist of the following images + some good old Photoshop Magic:

(Me in the top right corner)

Sketching in Porto Old Town/Castle Area, Portugal

This is a sketch from a vacation in Portugal. When you are backpacking with two other designers, how can you avoid to have a sketch session in the beautiful Old town/castle area in Porto, Portugal's 2nd largest city?

Drawing Game - After Work Activity

Last week me and a colleague got the task to prepare some fun games and activities for the Summer Party after work that we had at the office. One of the things we did was this game, which we called "Digital Rumors". It meant that we prepared a Wacom Cintiq screen and a Photoshop document with different white layers. Then we choose a picture that the first participant should look at for 10 seconds before he or she unhides the first white layer and starts drawing the picture again from memory. Then the next person looks 10 seconds at the previous person's sketch, before he or she unhides the next white layers and tries to draw the previous image from memory. This means that the image very quickly gets distorted and in our case the "animal" even changes kind multiple times and at one point even changes direction. The activity turned out to be very successful and appreciated, but I think we had a bit too high expectations on our participants when choosing picture...

To see the result of the game, check out the GIF below. The pictures are presented last drawing first and the original last:

IHL - Inuse [Table] Hockey League

We have a table hockey game at the office and having a 5 min game, or sometimes two, is a good way to reset the energy and the focus in the afternoon when productivity starts to go down. Now and then me and some colleagues arrange small tournaments or afterworks, or even join bigger competitions like the international table hockey competition Swedish Masters. I decided to design a logo/picture for these internal events. IHL means Inuse Hockey Leauge, Inuse (part of ÅF) being the user experience design company that I work for. The image is a montage of 3 images that I found on Google: One of table hockey players, one of a real Finnish hockey goalie and one with a goalie looking straight into the camera. Then I played around a bit, making the image look more painted, by smudging out the edges. I think the result became really nice and it actually turned out to be a good Photoshop exercise.